Avian influenza (AI) has become one of the most pressing challenges facing the UK poultry industry. Once considered sporadic, outbreaks have now reshaped the landscape for farmers, producers, and supply chain partners alike. In the 2024/25 season alone, 63 outbreaks were recorded across the UK, leading to the devastating loss of more than 2.5 million commercial birds. These figures underline a stark reality: while case numbers fell dramatically in 2023/24, the virus continues to evolve, and the risk is far from over.
That’s why we’ve released the National Outbreak Local Response Plan (Version 7.0 – September 2025) — a must-have guide designed to give poultry businesses clarity, confidence, and compliance in the face of an outbreak.
Why This Plan Matters
- When an outbreak is declared, the rules and restrictions come fast — and they’re non-negotiable. Restriction zones, movement licensing, and housing orders can all change the way a business operates overnight.
- The National Outbreak Local Response Plan is designed to be kept close to hand. It distils complex government rules into a clear, practical framework, so you can:
- Understand exactly what restriction zones mean for your site
- Navigate the licensing process without confusion
- Strengthen biosecurity measures to reduce risk
- Spot the early signs of avian influenza before it spreads
- Know what to expect from Defra, APHA, and UKHSA communications
Lessons from Recent Outbreaks
Looking back at the past three years gives a powerful reminder of why preparation is critical:
- 2022/23: A record-breaking 377 outbreaks hit the UK poultry sector.
- 2023/24: Case numbers fell to just 6 outbreaks, sparking cautious optimism.
- 2024/25: Optimism proved premature, as 63 outbreaks emerged — with one large commercial site in Shropshire alone losing more than 1.2 million birds.
These fluctuations prove one thing: avian influenza is unpredictable. But businesses don’t have to be unprepared.
Who Should Read It?
The plan has been created for everyone in the poultry sector, including:
- Poultry farmers and site managers
- Egg producers, hatcheries, and processors
- Veterinary and compliance professionals
- Agri-supply chain partners
If your business could be impacted by movement restrictions, licensing, or biosecurity requirements during an outbreak, this report is for you.
Take Action Now
When avian influenza strikes, every minute counts. Having the National Outbreak Local Response Plan at your fingertips ensures you can act decisively and compliantly – protecting not just your birds, but your business and the wider industry.
Get your copy today and be outbreak-ready, visit our ONLINE SHOP and grab your copy for just £174.95+VAT.
Don’t wait for the next outbreak. Preparedness saves flocks. It saves businesses. It safeguards the entire poultry industry.
Get the National Outbreak Plan for FREE – Download the Livestock Protect app.
Download today, available for iOS and Android, and access the latest National Outbreak Plan (Sept25) for FREE.
Aside from giving you access to this insightful report, the app provides users with instant AI notification information, biosecurity advice and more…
