Our experience in farming, high animal welfare, research and development, legislation and policy enables us to provide comprehensive support services for our clients. We are specialists in applying scientific research to day-to-day practises in these areas, working with all parts of the livestock community to protect the welfare of both animals and farmers.
To witness huge strides forward in agricultural innovation, create more sustainable food systems, and improve land management, disease prevention and animal welfare.
To see improved access to essential services that ensure farmers have access to the support they need to effectively reduce risk and protect their livelihoods.
To live in a world driven by partnerships, working towards the same goal, leveraging the power of collective, collaborative action to build the future of livestock protection.
Across services and products that shapes all areas of our design and innovation. We remain up-to-date with the latest scientific research and industry developments to ensure our offerings are always bringing the most value.
Deeply rooted in real UK agricultural history and use forensic analysis to learn from the past to improve in the future. We operate in ways that are proven to generate a positive impact.
We turn the tables and shift the focus from productivity to worker confidence, starting at the primary driver of positive change: YOU. We believe that supporting individual farmers is key to wider industry transformation.
While emergency depopulation is usually the focus during an infectious event, we work with farmers to build proactive strategies that not only address the outbreak but actively reduce the devastation to you and your business.
Working with industry professionals that facilitate the communication and collaboration needed to empower us to innovate at speed and remain at the very forefront of the rapidly changing agricultural industry.
Support the transition from traditional on-farm processes to more environmentally-considerate procedures that can play a significant role in reducing the impact of existing practices and assist in the move towards carbon neutral production.
Ensuring all situations are approached with care and understanding. We don’t focus our efforts on where you’ve been; we drive our energy into helping you get where you need to be.
By implementing farm-level change through our knowledge and expertise, we’re sparking a broader transformation that extends the impact of our products and services far beyond the individual farm.
Helping mitigate risk, prevent disease and protect commercial viability. We actively drive progress by undertaking scientific R&D projects in partnership with industry leaders and academic experts.
British Poultry Council