The 2025 Northern Broiler Conference, held on 11th February, brought together growers and experts from across the poultry industry to discuss the latest trends and challenges. With a focus on
poultry production trends, digital innovation, avian influenza, and biosecurity, the event highlighted key issues that every poultry farmer needs to know. At Livetec Systems, we were excited to attend, with Rob Willetts and Dr Paul Talling representing us at the event. Their insights underline how Livestock Protect, our app, is uniquely positioned to support farmers in these changing times.
Here are the key takeaways from the conference and how Livestock Protect can help you stay ahead:
1. AI and Digital Tools Are Revolutionising Poultry Farming
AI and digital solutions are rapidly transforming the way farms are managed. During the conference, David Speller from Optifarm highlighted the growing need for AI-driven platforms in farm management. His point that AI tools should be available for free to the industry resonated with many attendees, reflecting a wider shift
towards accessible digital tools for farmers.
One of the most exciting examples of this digital shift came from Tom Kendall of Forest Poultry. Tom explained how AI and digital tools are helping them streamline operations and improve efficiency as they’ve moved from 6 sheds on one site to 31 spread over a large geographic area. At Livetec Systems, we believe that AI and real-time data can provide significant value, no matter the size of your operation.
Our app, Livestock Protect, helps you stay ahead by providing real-time updates on crucial issues like avian influenza. With the
app, you can monitor the latest developments, track risk factors, and receive alerts on disease outbreaks – all from your phone or device.
2. The Broiler Industry is Expanding—But It’s Not Without Its Challenges
Despite ongoing challenges like planning restrictions and bird flu concerns, the broiler industry continues to grow. Dr Paul Talling, Biosecurity Advisor at Livetec Systems, pointed out that chick placements are rising, and new broiler buildings are being constructed. But as farms expand, so do the logistical challenges, especially with managing multiple sites and long travel times between them.
This is where the Livestock Protect app can make a real difference. As your business grows, the need for efficient, streamlined management becomes even more important. It isn’t just an avian influenza monitoring tool, it enables users to do so much more, such as manage multiple sites from one place, giving you real-time insights into disease spread and its potential impact across your business, including biosecurity, flock health, and more. This means you can make data-driven decisions without the headache of managing everything separately.
3. Data and Biosecurity Are Key to Managing Disease Threats Like Avian Influenza
Throughout the conference, the importance of data-driven decision-making was a key topic. Dr Paul Talling shared insights on how the poultry industry is embracing data, similar to how apps like Google Maps gather and utilise information for better outcomes. As data continues to play a central role, the ability to quickly act on that data becomes even more vital.
The ongoing threat of avian influenza and other diseases remains a key concern for farmers. Máire Burnett from the British Poultry Council discussed how bird flu continues to impact the sector and the likelihood of vaccinations being introduced in the UK. Given the continued risk, biosecurity measures are more important than ever.
Livestock Protect is built to help you stay informed about avian influenza and other biosecurity risks. With real-time updates and alerts, our app ensures that you’re always up to date on the latest disease outbreaks and can respond quickly to protect your flock. The app provides critical information to help you maintain robust biosecurity protocols and keep your operation running smoothly.
What’s Next for Livetec Systems?
As the poultry industry continues to evolve, Livetec Systems remains committed to helping farmers succeed. After attending the Northern Broiler Conference, Rob Willetts and Dr Paul Talling recognise that farmers need powerful, easy-to-use tools to manage their operations, especially when it comes to managing biosecurity risks like avian influenza.
We’re excited about the future of Livestock Protect and how it can continue to support you in the ever-changing poultry landscape. Our Livestock Protect platform, launching early summer 2025, isn’t just about protecting your flock from the next avian influenza outbreak, it’s about giving you the tools to manage biosecurity assessments, build emergency response plans and track site access to help you improve farm efficiency, stay compliant, make smarter decisions, and ultimately, grow your business.
Why not Get Started with the Livestock Protect app Today
If you want to stay on top of biosecurity risks like avian influenza, Livestock Protect is the app for you. With real-time updates and easy-to-use features, it’s the perfect tool.
