We are incredibly proud to announce that Livetec Systems, in partnership with Pinstone has won PR Campaign of the Year at the Veterinary Marketing Association Awards, in a highly competitive category featuring eight entries.
This recognition marks a major milestone for our team and reflects the impact of a campaign built around our Livestock Protect platform, designed to support producers with practical, data led biosecurity tools.
A Campaign That Mattered
Our award-winning campaign, Protecting Livestock, Safeguarding Businesses, was created to tackle a growing challenge across the poultry sector: cutting through disease fatigue and helping producers take meaningful action on biosecurity.
With ongoing pressure from avian influenza and other disease threats, it was essential that farmers had access to clear, trusted and actionable guidance. Livestock Protect was central to this, providing a digital platform that enables producers to monitor disease risk, strengthen on farm biosecurity and make faster, more informed decisions.
Delivering Measurable Impact
Through a targeted and consistent communications approach, the campaign achieved:
- 97 pieces of coverage across 37 publications
- 3.2 million impressions, significantly increasing awareness
- A strong presence across webinars, podcasts and industry speaking opportunities
- Timely reactive media engagement to ensure our voice was heard on key issues
- Supporting 4,300 producers using the Livestock Protect platform
This was not just about visibility. It was about driving real engagement and encouraging practical behaviour change across the sector.
Built Around Livestock Protect
At the heart of the campaign was Livestock Protect, our digital biosecurity platform built to give producers greater control, visibility and confidence.
Designed for real world farming challenges, the platform brings together disease monitoring, biosecurity assessment and compliance tools into one central system, helping producers stay ahead of risk and protect both their livestock and their livelihoods.
By simplifying complex processes and providing real time insights, Livestock Protect supports a more proactive, resilient approach to disease management across the industry.
Recognised by the Industry
The Veterinary Marketing Association represents professionals across the animal health and veterinary sectors, celebrating campaigns that deliver real value to animal health and welfare. To be recognised by such a respected organisation, in a competitive category and against a strong field of entries, makes this achievement even more meaningful.
Looking Ahead
Winning PR Campaign of the Year is something we are incredibly proud of, but our focus remains on continuing to support the poultry sector.
Through Livestock Protect, we will keep providing practical solutions that help producers strengthen biosecurity, protect their livestock and safeguard their businesses for the future.
