By Neal Samet, Director
As we look ahead to the coming year, my focus is firmly on value – what value really means for our customers, how we demonstrate it clearly, and how we continue to earn trust through the way we work.
For producers, value for money isn’t just about cost. It’s about confidence, consistency and knowing that when support is needed, it will be there. My role is to make sure that what we offer delivers real return on investment – whether that’s through earlier visibility of risk, stronger planning, better preparedness or reduced impact when challenges arise.
A big part of delivering that value comes from how we work with our customers and the wider industry. Strong relationships allow us to understand what’s really happening on farm and across the sector, and they play a vital role in shaping how we innovate. Through close engagement with organisations such as BPC and other industry groups, we’re able to bring insight into our product development and ensure our services continue to reflect real-world needs.
Training is central to this. When people understand risk, know what good looks like and feel confident in their actions, the benefits are immediate and long-lasting. As we continue to grow our digital training and platform capabilities, the focus remains on practical learning that supports better decision-making and delivers tangible benefit on farm.
Looking ahead, we’re excited about the continued development of our digital platform. Digital tools allow us to bring insight to life, provide consistency across sites and support proactive risk management. But while the platform will continue to grow, one thing will not change – our commitment to emergency response services. When the worst happens, producers need experienced people who can act quickly and effectively, and that will always sit at the heart of what we do.
Our work overseas also plays an important role in shaping our future direction. Spending time in New Zealand, working closely with egg and poultry meat producers, has been incredibly valuable. Understanding the challenges they face and the risks they’re preparing for helps us refine how our expertise, experience and solutions can best support producers – both internationally and back here in the UK. Seeing the Livetec name recognised in new regions reinforces the relevance of what we’re building.
As a business, we’ve evolved significantly over the past 15 years – from delivering essential services in critical moments to providing integrated, subscription-based digital solutions that help producers get ahead of disease and manage risk more effectively. That evolution has been driven by listening, learning and investing where it matters most.
Looking forward, my focus is on ensuring that everything we do continues to deliver genuine value. By strengthening relationships, investing in training, and balancing digital innovation with hands-on support, we can continue to provide solutions that are not only effective, but truly worthwhile for the producers who rely on us.
