The 2025 Poultry Meat Conference brought together producers, vets, nutritionists and industry leaders to explore the challenges and opportunities shaping the future of poultry production. Representing Livetec were Biosecurity Advisors Dr Paul Talling and Amy Davies, alongside Sales Representative Zac Griggs.
Across sessions on biosecurity, training, data and sustainability, a consistent message emerged: progress comes not from one-off changes, but from continuous improvement and collaboration across the sector.
Biosecurity and Training
A strong theme throughout the conference was the importance of keeping biosecurity standards high across the industry. Training programmes such as Poultry Passport are under review, with an emphasis on making them more relevant and accessible. The focus is shifting towards offering farmers more choice in how they receive training, whether face-to-face or via e-learning, ensuring knowledge remains fresh and practical.
At Livetec, we’re already supporting this shift with flexible training solutions, including our Biosecurity Course for the Poultry Sector. This course gives farm teams the knowledge and confidence to implement robust biosecurity measures day-to-day, from understanding disease transmission risks to applying practical prevention strategies.
Preparing for Avian Influenza
As the industry looks ahead to the autumn/winter season, avian influenza (AI) remains a pressing concern. Forecasts suggest a challenging year, and the clear message from the conference was that preparedness is key.
Paul Talling summed it up: “Preparedness is on everybody’s mind, and at Livetec we’re already gearing up to make sure we can respond quickly and effectively.”
Our own response reflects this priority, with work already underway to strengthen our teams and ensure we’re ready to provide rapid and effective biosecurity support wherever it’s needed.
Data and Digitisation
The role of data in decision-making was another recurring topic. From managing test results to tracking on-farm performance, digital solutions are increasingly seen as essential tools for efficiency and compliance. However, delegates also recognised the need for technology to remain practical and user-friendly, helping farmers take action rather than overwhelming them with complexity.
Artificial intelligence (AI) was highlighted in several sessions, particularly in cleaning and disinfection processes. The message has shifted in recent years, technology isn’t there to replace human decision-making, but to inform and guide it. Farmers want solutions that provide tailored, real-world recommendations rather than generic outputs.
Feed, Welfare, and Continuous Improvement
Sustainability and welfare also took centre stage. Presentations on poultry nutrition showed how small adjustments, such as incorporating co-products from the food industry into rations, could significantly reduce reliance on imported soya. These incremental changes mirror the biosecurity message: it’s the small, consistent improvements that create long-term impact.
The importance of investing in people was also reinforced. Successful producers are increasingly focusing on staff training, professional development, and the effective use of data as the foundation of high welfare and strong farm performance.
Looking Forward
Beyond the technical sessions, the Poultry Meat Conference was an important opportunity to engage with industry peers, exchange ideas, and reflect on where the sector is heading.
Key takeaways:
- Biosecurity remains central to resilience.
- Training and digital tools must stay practical and farmer-focused.
- Preparedness for Avian Influenza is critical.
The poultry sector faces challenges, but also huge opportunities. By continuing to collaborate, invest in training, and embrace innovation, we can build a stronger, more sustainable industry for the future.
Take action today:
Ensure your farm is ready for the season ahead. Speak directly with our Biosecurity Advisors to get practical guidance tailored to your operation, from strengthening day-to-day biosecurity to preparing for Avian Influenza. Book your consultation now and take the first step toward a safer, more resilient farm.
