Staffordshire turkey producer takes proactive steps to protect against AI

With ongoing cases of avian influenza and increasing biosecurity risks from contractors and wild birds, poultry producers continue to face serious threats. Remaining vigilant is essential.

At Toft Farm Growers, a mixed family business near Stafford, farm manager Freddie Webb knows that tight biosecurity is the first line of defence in protecting their 40,000-strong turkey flock.

But he also understands the need to plan for the unexpected – putting a clear, actionable outbreak response plan in place to safeguard their business.

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Building Resilience against AI

Freddie Webb, poultry manager at Toft Farm Growers near Stafford, knew that even with strong biosecurity, the threat of avian influenza was never far away. After hearing how difficult it was for a neighbouring farm to manage an outbreak, he turned to Livetec for expert help. Together, they developed a tailored Emergency Response Plan that gave Freddie peace of mind and the tools he needed to act quickly if the worst were to happen.

In this case study, we explore:

  • Freddie’s concerns after a nearby AI case
  • The pressure of protecting 40,000 turkeys
  • Why he reached out to Livetec for support
  • How a bespoke ERP reduced stress and uncertainty
  • The value of having key documents ready for APHA
  • The financial and operational benefits of being prepared

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Reducing risk with proactive planning

Putting a tailored Emergency Response Plan in place is one of the most effective ways to reduce the impact of a potential outbreak. But more than that, it offers something just as valuable, confidence in the face of uncertainty.

Our expert-led plans and biosecurity solutions are built to suit farms of all sizes and types. By working closely with producers like Freddie, we help strengthen disease resilience and raise protection to the highest standards.

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Start protecting your flock today.


Whether you’re looking to implement an Emergency Response Plan or need expert advice on biosecurity, our team is here to help.


Get in touch to build your plan and strengthen your farm’s defences.

 

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