When the Worst Happens:

How to Protect Flocks, Futures, and Operations

Even with the strongest biosecurity, no poultry farm is immune to disruption. When the unexpected hits — avian influenza, flooding, power failures, supply chain breakdowns, the speed and quality of your response determines whether your business recovers quickly or faces long-lasting damage.

In this expert-led webinar, Livetec brings together leaders from across the sector to reveal the often overlooked side of resilience: operational response and emergency action.

Watch our expert-led webinar below.

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Meet the Panel

 

  • Moderator: Michael Barker — Freelance journalist and industry commentator

  • Julian Sparrey — Group Technical Director, Livetec

  • Sam Jones — Poultry Farm Manager, Aviagen Turkeys

  • Dr Jess Martin — Animal Welfare Specialist

  • James Baxter — Egg Producer & Chair, BFREPA

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What You’ll Learn

1. Why emergency response matters: Biosecurity reduces risk but it can’t eliminate it. Learn why your response plan is your most powerful line of defence.

2. Real-world lessons from producers: Hear Sam Jones and James Baxter share first-hand experiences of navigating crises, including what the first 24–48 hours truly look like.

3. Protecting welfare under pressure: How to safeguard both flock welfare and the well-being of your team during high-stress incidents.

4. How Livetec supports farms in crisis: Discover how our 24/7 operational support, planning expertise, and boots-on-the-ground response help keep farms running and compliant.

5. Why emergency planning protects productivity: A strong response plan preserves contracts, customer confidence, regulatory compliance and ultimately, your business.

Key Themes Explored

Emergency Response

How rapid, structured action prevents escalation and reduces downtime.

Operational Continuity

Keeping labour, logistics, welfare, and core operations functioning when pressure is highest.

Welfare-first Decision Making

Balancing flock-level disease control with the emotional and ethical realities of on-farm depopulation.

Future Resilience

Why retailers, insurers, and regulators increasingly expect documented contingency plans — and how to meet that expectation.

Ready to Strengthen Your Response Plan?

 

Livetec provides real-time operational support, expert guidance, and contingency planning to help you act fast, reduce losses, and protect welfare when emergencies strike.

Book a call with our knowledgeable Sales Rep, Zac to explore how we can support you and your farm.

Book a Call